- Which logotype should be used when multiple ministries/administrations/services are the issuers of the letter or poster?
If several public entities are the originators of the letter, the logotype to be placed at the top of the page is the one with the sole mention:
THE GOVERNMENT OF THE GRAND DUCHY OF LUXEMBOURG, to avoid overloading the header.
The name of the ministry/administration/service should appear in the signature area of the letter, along with the name(s) and title(s) of the signatory/signatories.
In the case of a collaboration between two ministries, but with one ministry leading the project, its logo appears in the header and its contact details are indicated in the footer to enable recipients to get in touch.
- Should the issuer of a letter always include their contact details in the footer?
Yes, as the contact details allow the recipient to reach the sender if necessary.
- If several ministries/administrations/services are the issuers of a letter and multiple members of the government sign the letter, what is the correct order of signatures?
When multiple members of the government sign a letter, the official order of precedence must be respected.
The correct order is the same as that shown on the official government website: https://gouvernement.lu/fr/gouvernement.html.
- How many levels does the Luxembourg Government logotype have? Are there any exceptions?
The Luxembourg Government logotype consists of the red lion, inspired by the coat of arms of the Grand Duchy of Luxembourg, and text structured across three levels:
- THE GOVERNMENT OF THE GRAND DUCHY OF LUXEMBOURG
- Name of the ministry or administration
- Name of the administration or department
If an administration or service wishes to have its own visual identity with a specific logotype tailored to its needs, it must obtain prior approval from its supervisory ministry.
The Information and Press Service (SIP) must be informed of the decision.
It is important to note that each administration and/or service may communicate using only one visual identity. Once an administration and/or service decides to communicate using its own creative logo, it is no longer permitted to use the Luxembourg Government logotype on any medium.
- Who must give approval for a communication campaign by a ministry/administration/service?
As the SIP is responsible for ensuring compliance with this graphic charter, it must be contacted in advance (prior to distribution and printing) for each external communication campaign aimed at the general public.
All requests must be addressed to: logo.gouv@sip.etat.lu
- Who should be contacted to obtain the Luxembourg Government logotype?
Only the Information and Press Service (SIP) of the government is authorised to provide logotypes in the various formats.
No other individual or entity is allowed to take this initiative. All requests must be addressed to logo.gouv@sip.etat.lu
- Who should I contact to obtain templates for the media listed in this graphic charter that feature the Luxembourg Government logo?
The Government Information and Press Service (SIP) is authorised to provide templates.
All requests must be addressed to logo.gouv@sip.etat.lu.
- What is state co-branding?
At its meeting on 14 May 2004, the Government Council decided that the government logotype must be used by all ministries, administrations and departments in their communications with third parties. The goal was to provide the government with a unified visual identity. All previous logotypes used by ministries, administrations and departments were thus replaced by the government logotype.
By extension, state co-branding is not authorised, as the government logotype serves as the sole unifying identifier.
As a result, the government logotype must appear alone on all communications from ministries, administrations and departments, regardless of the medium. It must be used on letterheads, publications, business cards, correspondence cards, folders, pads, badges, advertisements, posters, TV spots, cinema spots, films, billboards, stands, promotional items, social media, etc.
Examples of prohibited uses:
Two or more logos from different ministries: the logos must be replaced by the government logotype
The government logotype used together with the "Let's make it happen” nation branding logo
Two different logos representing the same institution or entity