Description of the government logotype
The logo features a red lion, inspired by the coat of arms of the Grand Duchy of Luxembourg.
Several modifications have been made to the graphic design in order to stylize and modernise the government's visual identity, while preserving its solemn and official character.
The logotype is intended to be as simple as possible, making it easy to remember and instantly recognisable. Modern, dynamic and yet bearing the dignity of a national emblem, its serene character inspires confidence, while bringing the institution closer to the sender.
Objective of the identity guidelines
These guidelines aim to ensure a consistent use of the visual identity of the Luxembourg government.
Consistent use of the logotype:
- gives the government a clear and unified identity;
- facilitates easy and quick identification of the sender;
- enhances the perception of unity in government action;
- strengthens the image of the government;
- reinforces the connection between ministries, administrations and public services;
- serves as a unifying symbol that reflects national values.
Who should use these guidelines?
This guidelines are intended for all ministries, administrations and public services reporting under the authority of the Luxembourg government, as well as for graphic designers, agencies and printing companies working on their behalf.
On 14 May 2004, the Council of Government decided that the logotype must be used by all ministries, administrations and public services in their communications with third parties. The aim was to establish a single, unified visual identity for the government. As a result the various logotypes previously used by ministries, administrations and public services were replaced by the government logotype.
By deduction, state co-branding is not permitted, as the government logotype serves as the unifying identifier. At its meeting of 10 January 2014, the Government Council approved the updated version of these identity guidelines.
As a result, the government logotype must appear alone on all communications from ministries, administrations and public services, regardless of the medium used.
The logotype must therefore be included, for example on letterheads, publications, business cards, correspondence cards, folders, notepads, badges, advertisements, posters, TV and cinema spots, videos, signs, exhibition stands, promotional items, etc.
Conditions for use of the logotype
Only ministries, administrations and services under the authority of the Luxembourg government are entitled to use the logotype. Users must comply with the rules set out in this identity guidelines.
As the government logotype serves a unique, unifying identifier, it may not be altered, distorted, redesigned or used in any way other than specified in these guidelines.
Only the Government Information and Press Service (SIP) is authorised to provide logotypes in the various formats. No other person or entity may take this initiative. The SIP is responsible for ensuring compliance with these identity guidelines.