Usage of the different formats
The file format of the logotype depends on the indented use: displaying the logotype on a screen requires a much lower resolution than what is needed for professional printing. The colour modes also differ accordingly. The table below explains which file format should be used in each situation.
Format | Explanation | Examples of use |
---|---|---|
.doc | The SIP provides a Word document template containing the ministry's logotype and the corresponding footer. Please note that depending on the medium used (print or screen), the colour of the logotype may vary slightly. | Word document |
.jpg | Standard graphic format. | For any document to be printed on office equipment. However, a printer will require the EPS format. |
.png | Standard graphic format. | For any on-screen use (e.g. , website, TV spot, video, etc.). |
.eps | EPS is a vector file format: this means that the logotype can be enlarged indefinitely without any loss of quality (unlike other formats which become pixelated or jagged when enlarged). This is the default format used by printers to insert images into their layouts. However, professional software is required to view this type of file. If you do not have such an application on your computer, you will not be able to open this file. Don't delete it though,because a graphic designer or printer will know how to use it. | Printers require this file format for publications, letterheads, business cards, signs, posters, exhibition stands, etc. |
.svg | The SVG (Scalable Vector Graphics) format is an XML-based vector image format that produces high-quality, resizeable graphics without any loss of quality. | Used for logos, icons and web illustrations that need to be resized without loss of quality, as as for interactive graphics and animations. |
.emf | The EMF format is specific to Microsoft and allows images to be embedded in Office applications | For integration inta a Word, Excel or Powerpoint document. |