Internal and external folders

Internal folders

Front

Size: 250 x 320 mm  

Logotype height: 20 mm

Margins: 20 mm

Red lion as full bleed background: screened lion at 20% tint, Cool Gray 11 C

 

The logotype-to-lion ratio is 1:10.

Alternative internal folders

Front

The screened lion, as an identity image element created both horizontally and vertically on the page, may only be used in combination with the logotype. The screened lion is always accompanied by a red rule at the bottom of the page, which extends to the back cover (page 4). The red rule has the same thickness as the logotype’s rule, scaled proportionally to the given format.

It must be placed 20 mm from the bottom edge of the page, which corresponds to the logotype height.

 

Size: 250 x 320 mm

Logotype height: 20 mm

Margins: 20 mm

Screened lion: 20% tint, Cool Gray 11 C  

Internal folders

Back

Size: 250 x 320 mm

Margins: 20 mm

 

External folders

Front

The screened lion, used as identity image element centered both horizontally and vertically on the page, may only be used in combination with the logotype. The screened lion is always accompanied by a red rule at the bottom ofthe page, which extends onto the back cover (page 4). The red rule has the same thickness as the logotype’s rule, scaled proportionally to the given format.

It must be placed 20 mm from the bottom edge of the page, which corresponds to the logotype height.

Size: 220 x 303 mm

Logotype height: 20 mm

Margins: 20 mm

Screened Lion: 20% tint, Cool Gray 11 C  

 

Alternative external folders

Front

When the screened lion is placed to the left side in full bleed, the red rule at the bottom of the page does not apply.

 

Size: 220 x 303 mm

Logotype height: 20 mm

Margins: 20 mm

Screened Lion: 20% tint, Cool Gray 11 C  

 

External folders

Back

Size: 220 x 303 mm

Margins: 20 mm