Logotype and identity element dimensions
The identity element accompanying the logotype is the screened lion at 20 % tint (Cool Gray 11 C). The ratio between the logotype to screened lion is 1:6. This means that their respective dimensions on DIN A4 format are as follows:
- Logotype height = 20 mm;
- Screened lion height = 120 mm
The screened lion, placed in the center the page must only be used in combination with the logotype.
The identity element is always accompanied a red rule at the bottom of the page, which may extend to the back cover (page 4) if applicable. The thickness of the red rule corresponds to the thickness as the logotype’s rule, scaled to DIN A4 format.
The red rule must be placed 20 mm from the bottom edge of the page, matching the height of the logotype.
Placement
Logotype
- Logotype height: 20 mm
The identity image element and the red rule at the bottom of the page are omitted and only the logotype is used.
Logotype + centered screened lion
- Logotype height: 20 mm;
- Screened lion height: 120 mm;
- Red rule: 2 pt
When the identity image element is centred, it is always accompanied by a red rule at the bottom of the page, which can be extended onto the back cover (page 4) if applicable. The red rule has the same thickness as the logotype’s rule.
Logotype + full bleed screened lion
- Logotype height: 20 mm ;
- Screened lion height: 200 mm
When the identity image element is placed on the left side (full bleed), the red rule at thebottom of the page does not apply.
